As the pandemic affects all aspects of your business, there are many things you can do to keep your business afloat during these unprecedented times.
Review bills – contact providers, landlords and banks to explain your situation. Most businesses are in the same boat so the majority of providers will be understanding and probably already have plans and supports in place.
Look at government supports – most governments globally have already launched supports for businesses, supports for job seekers and economic stimulus packages to help business to stay in business. Check out the payments to businesses and staff that apply to you.
Security – will your salon be safe while you close? If you have any expensive items like Dyson or other electrical tools – should you leave them in the salon while it is closed?
Insurance – is your salon covered if it is unoccupied? Does your insurance cover you for this virus or even for business interruption?
Communicate with your team – communicate with your team at every step whatever way is appropriate: face to face (from a safe distance), by email, or even set up a Whats App group to keep everyone communicating. Let them know what you are doing and why? Reassure them where possible.
Communicate with clients – why not contact your elderly or vulnerable clients even just to stay in touch? Thoughtful actions like this will long be remembered and can be powerful. Post on social media at regular intervals - everyone is looking for a distraction during this difficult time.
Physical Isolation not Social Isolation – change the phrase from “social isolation” to “physical isolation”. There’s no reason not to focus on social interaction online and make sure we look after our mental health as well as our physical health!